- Communicate details in a way the homeowner can understand. …
- Create a separate roofing estimate. …
- Use the report as a marketing opportunity. …
- Use resources to build roof inspection reports. …
- Keep it professional.
Create a separate roofing estimate.
Be professional in your roofing business strategy. To reduce pressure on potential customers, always keep roofing estimates separate from your roof inspection reports.
That’s not to say you shouldn’t have the estimate on hand if you choose to provide the inspection report in person. Homeowners want to know their options without feeling pressured to make a decision on the spot. If the atmosphere feels right or if the homeowner asks, review the estimate together section by section.
Use the report as a marketing opportunity.
Writing a roof inspection report is likely not your favorite task as a roofer. However, think of it as an opportunity to set your company apart from competitors. You haven’t yet closed the job, so this is one more opportunity to make a unique impact on the homeowner.
Incorporate your branding, from colors to font styles to your witty company logo. If they found your company online, they may connect your website to the roof inspection report simply through these minor details. Consider increasing consistency and professionalism by adding these details to company shirts and vehicle magnets.
Portraying a professional image from the start can help you land the job. Maintaining that professionalism throughout the roof replacement or repair process can increase your referral rate.
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